Why are specials popular in restaurants?

Specials are popular in restaurants primarily because they highlight fresh or seasonal ingredients and create excitement. This aspect is crucial because seasonal ingredients often have superior flavor and quality, allowing chefs to showcase their creativity and culinary skills. By featuring specials, restaurants can introduce unique dishes that may not be available on the standard menu, providing a sense of novelty and encouraging repeat visits from customers eager to try the latest offerings. Additionally, promoting specials gives establishments an opportunity to leverage local produce and adapt their menus in response to current culinary trends, further engaging their clientele.

While some specials may indeed be less expensive than regular menu items or focused on desserts, these factors do not capture the broader appeal that seasonal and fresh ingredients hold for both chefs and diners. Offering specials exclusively during holidays is also limiting and does not reflect the ongoing nature of many restaurants’ promotional strategies.